Our Story - DNA Lean

HOW WE STARTED

Founded in 2012, DNA Lean® Sports Supplements has established itself as a leader in the UK sports nutrition market. Our founder, Paul Jenkins MSc, is an ex-competitive national-level athlete in both sprinting and bodybuilding. Frustrated with the false promises of other supplement companies, Paul saw a gap in the market for honest products that could genuinely help people achieve their goals.

With firsthand experience in the world of training and competition, Paul and his team have been able to innovate and develop new, exciting formulas that actually work. But what sets DNA Lean® apart from other supplement companies is our commitment to honesty, transparency, and ethics. We refuse to over-hype our products with unrealistic and unsubstantiated marketing claims.

At DNA Lean®, we believe that supplements should be used as supplements, not as a replacement for a balanced whole-food diet. By using our product range alongside a nutritious and properly balanced eating plan, we're confident that everyone can achieve their desired results and easily surpass what can be achieved through diet alone.

In fact, our flagship weight loss products – DNA Lean® Thermo-XY® & Thermo-XX® – have been dubbed as 'the most potent thermogenic fat burners of all time' and are some of the most popular fat burning supplements in the UK today. Join the thousands of satisfied customers who have experienced real, tangible results with DNA Lean® Sports Supplements.


OUR MISSION

At DNA Lean® our core belief is that our success is dependent on the success of our customers. If our products don’t give you the results that you want, then we have failed you.

This is why we have created 4 fundamental core values that underpin DNA Lean.   

  1. Complete transparency with 100% ingredient disclosure
  2. Absolutely unique formulas tailored for specific goals
  3. No false marketing claims
  4. The best possible customer service

TRANSPARENCY

We don’t hide behind proprietary blends. If you have ever used a product that has a proprietary blend, you’ll know that it’s impossible to see how much of each ingredient you are using. On paper it might look like you’ve purchased a bunch of effective ingredients, but in reality, it is more than likely you only got a miniscule amount of the most expensive and effective ingredients.

After all, if a supplement company uses a meaningful dose of a proven ingredient, they’d want to showcase this information using full and proper ingredient disclosure.

Needless to say a substantial amount of consumers are left with a feeling of disappointment after buying into these sort of products that promise the earth and deliver nothing but unsubstantiated marketing hype.

CUSTOM FORMULAS AND INGREDIENTS

Every single one of our products has 100% transparency; we declare the exact amount of every single active ingredient that we use. You’ll quickly see exactly what you are paying for and have no question as to what’s in it.

You have peace of mind when you buy the DNA Lean® branded products.

We know that each and every one of our customers has their own unique goal. That’s why you don’t need generic white-label supplements. Achieving a goal takes hard work and a specific focus, that’s why you need a specific supplement, with a specific purpose, for a specific goal.

Ergo, every product that we formulate is designed for a specific purpose. We absolutely do not use generic white-label formulas and simply add our label to it. At DNA Lean® we innovate, which is why every product goes through a systematic design and testing process to ensure that we only ever bring to market what we believe to be the best product in the according field.

NO FALSE MARKETING CLAIMS

You’ll also notice that we never ever make any unfounded claims. It won’t take you long to find sports supplements that claim to increase testosterone 597.4% in 3 weeks, or products that claim you can lose up to 18.9 lbs in 14 days. In these instances, we suggest that you make yourself fully aware of the basis of any claim that you may read. More often that not, these types of claims are completely unfounded an untrue.

Here at DNA Lean® we never make any claim unless we can 100% prove it. We’re completely open and honest about what you can expect when you use our products. We offer as much information as possible to empower you with the knowledge to choose the best product for your goals. We want to make it as easy as possible for you to understand how our products actually work, check out our product pages and you can find a full breakdown of all the ingredients and what they do.

THE BEST POSSIBLE CUSTOMER SERVICE

We treat customer service with the utmost of importance, we absolutely want you to be satisfied and have a great buying experience. What’s the point in having awesome supplements if you’re lacking on service? Great products have to go hand-in-hand with great customer service. If you need any information regarding anything, whether it be a query about your order, a question about a supplements or anything else, you can find all the relevant sections such as delivery & returns and contact us at the bottom of every page. If for some reason you can't find something, we welcome you to call our team for help on 0845 8629928.

EXCLUSIVELY MADE HERE IN GREAT BRITAIN

At DNA Lean, we take immense pride in our commitment to quality. That's why all our products are exclusively manufactured right here in Great Britain stringently adhering to industry-leading standards including GMP, HACCP, & BRCGS.

Why do we insist on keeping our production local? Simple – it's all about control. We want meticulous oversight over every aspect of the manufacturing process to ensure that our products meet the highest standards of quality and safety.

By manufacturing locally, we can closely monitor every step, from sourcing the finest ingredients to the final packaging, ensuring that each product that bears the DNA Lean name is of the utmost quality.

We believe that when it comes to your health and well-being, there should be no compromise. That's why we'll always choose to manufacture here in Great Britain, where we have full control over the process and can guarantee the quality and integrity of every product we produce.

When you choose DNA Lean, you're not just getting a supplement – you're getting a promise of excellence, crafted right here in the heart of Great Britain.