HOW WE STARTED
DNA Lean® sports supplements was established in 2012. We have a grass-roots background with our founder, Paul Jenkins MSc, being an ex competitive national level athlete in both sprinting and bodybuilding. Paul was tired of false promises and saw a gap in the market for honest products that had a specific function which could be used to help reach a specific goal.
Because Paul has first-hand experience of what it is like to train and compete, his team and him were able to innovate and develop new and exciting formulas that actually work and do what they say on the tin.
But that's not all, another reason were not your typical run-of-the-mill supplement company, is because of our honesty, transparancey, and ethics; we refuse to over-hype our products and make unrealistic, unsubdtantiated, marketing claims.
We are also advocates of using supplements as supplements and not replace a balanced whole-food diet. By using the DNA Lean® product range alongside a nutritious and properly balanced eating plan, we are more than confident that everyone will achieve their desired results and easily surpass what can be achieved through diet alone.
Fast-forward to 2021, DNA Lean® has become one of the national leaders in the UK sports nutrition market. In fact, our flagship weight loss products – DNA Lean® Thermo-XY® & Thermo-XX® have been dubbed as 'the most potent thermogenic fat burners of all time' and are some of the most popular fat burning supplements in the UK today.
At DNA Lean® our core belief is that our success is dependent on the success of our customers. If our products don’t give you the results that you want, then we have failed you.
This is why we have created 4 fundamental core values that underpin DNA Lean.
- Complete transparency with100% ingredient disclosure
- Completely unique formulas
- No false marketing claims
- The best possible customer service
We don’t hide behind proprietary blends. If you have ever used a product that has a proprietary blend, you’ll know that it’s impossible to see how much of each ingredient you are using. On paper it might look like you’ve purchased a bunch of effective ingredients, but in reality, it is more than likely you only got a miniscule amount of the most expensive and effective ingredients.
After all, if a supplement company uses a meaningful dose of a proven ingredient, they’d want to showcase this information using full and proper ingredient disclosure.
Needless to say a substantial amount of consumers are left with a feeling of disappointment after buying into these sort of products that promise the earth and deliver nothing but unsubstantiated marketing hype.
CUSTOM FORMULAS AND INGREDIENTS
Every single one of our products has 100% transparency; we declare the exact amount of every single active ingredient that we use. You’ll quickly see exactly what you are paying for and have no question as to what’s in it.
You have peace of mind when you buy the DNA Lean® branded products.
We know that each and every one of our customers has their own unique goal. That’s why you don’t need generic white-label supplements. Achieving a goal takes hard work and a specific focus, that’s why you need a specific supplement, with a specific purpose, for a specific goal.
Ergo, every product that we formulate is designed for a specific purpose. We absolutely do not use generic white-label formulas and simply add our label to it. At DNA Lean® we innovate, which is why every product goes through a systematic design and testing process to ensure that we only ever bring to market what we believe to be the best product in the according field.
NO FALSE MARKETING CLAIMS
You’ll also notice that we never ever make any unfounded claims. It won’t take you long to find sports supplements that claim to increase testosterone 597.4% in 3 weeks, or products that claim you can lose up to 18.9 lbs in 14 days. In these instances, we suggest that you make yourself fully aware of the basis of any claim that you may read. More often that not, these types of claims are completely unfounded an untrue.
Here at DNA Lean® we never make any claim unless we can 100% prove it. We’re completely open and honest about what you can expect when you use our products. We offer as much information as possible to empower you with the knowledge to choose the best product for your goals. We want to make it as easy as possible for you to understand how our products actually work, check out our product pages and you can find a full breakdown of all the ingredients and what they do.
THE BEST POSSIBLE CUSTOMER SERVICE
We treat customer service with the utmost of importance, we absolutely want you to be satisfied and have a great buying experience. What’s the point in having awesome supplements if you’re lacking on service? Great products have to go hand-in-hand with great customer service. If you need any information regarding anything, whether it be a query about your order, a question about a supplements or anything else, you can find all the relevant sections such as delivery & returns and contact us at the bottom of every page. If for some reason you can't find something, we welcome you to call our team for help on 0845 8629928.
ABOUT OUR RANGE OF SPORTS SUPPLEMENTS
Our range of products also include other specialised formulas designed to achieve specific goals such as our proprietary Test-FX® Testosterone booster formula, designed to support testosterone production helping contribute to the maintenance of strength and physical performance, muscle building, and recovery. Do you need help energising your workouts? Our workout series can definitely help; No-XL® is a revolutionary new pre workout supplement designed to help support energy, focus and the all important training pump. No-XL® takes you one step further by acting as a nutrient delivery system - stack this with Amino-XS ® BCAA intra workout booster drink and take your workouts to the next level. Amino-XS ® is designed to help with delay fatigue during your workouts, enabling you train harder for longer while supplying your hungry muscles with high levels of Branched Chain Amino Acids and thus helping you maintain an anabolic environment conducive to elevated recovery and muscle growth.
Start using the DNA Lean® sports supplements range and unlock your genetic potential.