DNA Lean Editorial Policy

Company ethos

Our readers always come first

Our number one goal at DNA Lean is to help our readers improve their lives through improving their health and wellness. When you visit our website, we want to provide you with the best quality, research-backed, and most up-to-date content as possible.

Let’s be honest, there are millions probably even billions of health and nutrition resources online today.

So how do you know who you can actually trust?

We believe that trust is synonymous with transparency, which is why we offer complete transparency into our editorial and content creation process. This is essential for us to prove our worth; we want you to question everything, rather than believing anything. Just because you read something online, doesn’t establish it as fact.

All of our content is backed-by-science; you’ll quickly find scientific reference data in all our articles.

We know that lots of websites cite research data, however we go that one step further; we strictly only cite research data from human studies, afterall, we are all human.

We do not cite data from animal studies such as rats and mice, as we know that animal data doesn’t always translate on humans.

We urge you to read them so that you can further understand the basis of our statements.

We provide credible and authoritative nutritional information.

User perspective

We understand that different people may have a different perspective, that’s why we strive to cover every topic that we write about from more than one point of view.  Our content is designed to help everyone. If you are a novice just starting out on your fitness journey, you can find lots of jargon-free actionable tips to help you on your way. If you are an expert trainer, or scientist, you can find in-depth technical knowledge to educate you further.

Our mission

To be your number one source for nutritional information and help you achieve the best and most healthy version of you. We want to be there with you every step of the way.

Our Expert Panel

We have an in-house team of qualified professionals who are experts in their field.  All of our content is researched, written, reviewed and edited in house. We don’t rely on third parties or trust anyone else with our content creation process. We believe this sets us apart and we have complete control over everything we do.

Our content and creation process

Accuracy is essential, we want every single person who visits our website (without exception) to have the best possible experience and to take home invaluable and actionable information.

Therefore we follow a systematic content creation process, outlined below:

1. Research

The first step in our content creation process is to research, search trend data. We proactively listen to the voice of the people. If there is a particular topic that is in demand, we absolutely do our best to publish clear, concise, authority information that satisfies demand.

Furthermore, our expert team also periodically discuss ideas regarding what content is deemed to be most relevant and useful for our viewers.

Once a topic has been decided, it is then thoroughly researched using publically available scientific research data.

2. Write

Depending on the topic, we may have one, or several experts contribute to the article. This ensures that we always publish our very best content.

3. Edit

After the first draft is complete, it is then individually reviewed by each expert of our team. A second review follows the first, whereby the full team meet in person to discuss and agree any relevant and appropriate amendments.

4. Fact Check

It’s important that we get our facts right.

Our guidelines for sourcing reference data are very strict. We only use data from medical journals, peer-reviewed studies and academic research institutions.

Any references within our articles are cited at the according point and linked within each article. At the bottom section of each article you can find a summary list of all references used.

5. Publish

Once step four is completed, our content is then ready to publish. We schedule a day and time, hit the publish button and all of our subscribers and followers automatically get notified. We encourage all those who find value in our work to share our content on your social media channels.

6. Periodically review and Update.

Science is always uncovering new discoveries and in order for us to stay current, it’s important that we periodically review our content and reference data. If we feel we need to amend any of our content with newer findings, you can guarantee that we will update it accordingly.

We love your feedback

It is always a pleasure to connect with our viewers and we love to hear from you. Did you find our content useful, if so how did it help you? Do you have a question or comment about our work? You can easily contact us by visiting our contact page.

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